Table Wine Consumption 2011
The chart below represents table wine sales by brand in the US. Cupcake was deemed the Number 1 in the US for the second year in a row. It is amazing to see a few things: 1) That Cupcake is such a high volume and widely marketed table wine and is really pretty good quality/value. See our previous comments on the Cab here and the Merlot here . 2) The consolidation in that spectrum of the US Market (see E&J Gallo and Ste. Michelle Wines). 3) We have tried a significant portion of that list (21 out of 30 by our count). It seems that there is definitely a marketplace around these high volume wines that we as consumers are not aware of. When you think about it how is it they are able to produce enough volume to cover the entire spectrum of Grocery Chains, Drug Stores, Liquor Stores in the US and still have volume for shelf space in Joggins, NS or Paradise, NL. That friends is a s#!tload of wine. When you think of the snoot factor, you co...