Why Are Some Wine People So Serious? (A Commentary)
We have come across a few folks (and we emphasize 'few') who are involved in the wine industry both from the retail and production sides who are just so darn serious when it comes to their business. We guess the term 'serious' is a bit misleading. Everyone should be 'serious' about their business and work, so we guess we would truly define serious as caring about what you do and not treating it as clown show. So, more exactly we are talking about those in the industry who have no (or lost their) appreciation for the fact that they are NOT producing or selling toxic chemicals or weapons of mass destruction, they are involved in the wine business. Which is an industry that is inherently about making people happy and enhancing the enjoyment of life. So, why so glum chum? Now everyone surely has their moments where talking about how this white blend is made from such and such grapes and goes great with seafood is painful. You can only say that so many tim...