Wineries & Pinterest - Owners We Think You Are Missing The Boat
Courtesy Pinterest Wine Labels, Vineyards, Winery Equipment, Tasting Rooms....these pieces of what it means to go to a winery or market a winery are very visual. To coincide with that Pinterest is the latest Social Media phenom that works as a visual bulletin board for Fans and Followers. Pinterest has an overwhelmingly female audience....to the tune of 97%. That means there are a huge number of wine fans on the platform (both male and female). That said, when you search for 'Wine' on Pinterest you inevitably get a limited number of organized Pins associated with wine brands and wineries. Yes, they "might" be on Pinterest but they are not there in any organized way that makes any given brand easy to find or more importantly, easy to share. You have to search for things when those wineries adding their images to Pinterest don't do it right. Dig a little deeper and there are plenty of fan Boards of witty infographics, bottle shots, wine crafts, ...