Wine Wars - An Interesting Discussion Of The Current And Future States Of The Wine Industry
Below is an interesting video from the TVW.org program Well Read. It is a program about wine literature and the first twenty minutes are dedicated to a book called 'Wine Wars' by Economist Mike Veseth. It is a discussion of the main things that have shaped, and are shaping, the wine industry. His three main sound bites / topics revolve around: 1) The Curse of the Blue Nun - this revolves around the Globalization of wine and the impact that Blue Nun has had on the wine market in general with cheaper and somewhat passable wine, but specifically how it has impacted the German wine market where Riesling has taken a beating as it is compared to Blue Nun. This is a common indicator of inferior wine. 2) The Miracle of Two Buck Chuck - Trader Joe's in the US has produced this wine for many years at a price of $2 per bottle. This wine is not considered to be overly inferior as compared to the Blue Nun example because the source is considered to be of higher quality....